Welcome to VDS!

Award-winning marketing practice leading UX Marketing for modern brands.

VDS is the industry leader in UX Marketing© and the driving force behind the UX Marketing Institute (UXMI). We focus on advancing digital communication by putting User Experience (UX) at the center of organizational strategy. UX Marketing is a holistic approach that emphasizes clarity, alignment, and meaningful user interaction across every stage of the customer journey.

Based in Reston, Fairfax County, VA, we have led the field of UX Marketing since 2021 and copyrighted it in 2025, supporting select organizations with thoughtful, user-first strategic guidance. Our approach prioritizes long-term partnerships and consistent, principle-driven leadership.

Our UX-driven practice helps teams refine digital communication across web and mobile environments, ensuring every user touchpoint supports clearer messaging, stronger alignment, and more intentional engagement. Our goal is to help organizations communicate with clarity, make informed decisions, and build user experiences that reflect their values and mission.

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VDS Values

Transparency

Ensuring clarity and trust through open communication.

Innovation

Constantly adopting new marketing innovations.

Collaboration

Promoting teamwork for greater success.

Strategic Clarity

Providing clear, focused, user-first guidance.

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On the Blog

AI in Marketing

How To Get Your Customers To Trust You In The Age of AI

Ginny Delaitre - July 29, 2025

Have you ever looked at your marketing and thought, "Why isn't this working?" You've got the website, the strategy, maybe even the ads running… but people still aren't converting. If that's you, I get it. Because in the world of marketing, getting someone's attention isn't enough. You need their trust too. If...

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